RE: Review of DASC membership fees

From: Harry Beatty III <jbeatty@us.ibm.com>
Date: Mon Jul 26 2004 - 10:14:58 PDT

John and Bill,
      I do not support OZ's proposal to recognize CAG corporate entities
for a couple of reasons:

   Corporations that join standards organizations are there for their
   benefit. As soon as the organization is producing standards they
   disagree with they leave and most likely join or start a competing
   standards organization. For example there are several EDA standards
   groups that compete with Accellera, one such organization is Si2. It is
   very easy to create a not for profit company with the purpose of
   generating standards that are favorable to "Your company". In contrast
   the IEEE is held at a much higher level because it does not come under
   the same pressure as groups that have direct company memberships. Its
   IEEE's open memberships that keep if from being dominated by the worlds
   largest companies, something I hope I never see.
   Contrasting the IEEE standards development process with that of an
   industry standards group such as Si2 or Accellera, the IEEE development
   process is much more level and thorough and as a result it often takes
   longer to complete. All of the standards bodies employ working groups,
   which are composed of interested members. Each produces a standards
   document. The difference is in the process. Typically with an industry
   standards group the working group ballots its work amongst itself and
   when approved by those that wrote it, it is submitted by the board. When
   the board approves it, it becomes "The Standard". In contrast the IEEE
   sends the ballot out to a much wider constituency. In the case of 1481
   after the working group was satisfied they sent ballots to reviewers
   from all over the world which was made up from a cross section of
   industry, academia and individuals. After completing the ballot the
   inputs from this cross section was analyzed and the document was
   corrected and sent for re-ballot. After passing all of this there was
   the RevCom review. While I'm sure someone can equate the IEEE steps to
   similar steps in an industry standards group's steps the diversity,
   rigor and objectivity is, in my opinion, definitely no where near the
   same level.

      I view the standards community consisting of three tiers. The first
tier is the newly emerging world of "Open Source". This usually occurs when
a technical innovation becomes a commodity and is no longer worth
supporting or its so complicated that its not economically viable for a
single organization to pursue it. Linux is such an example. Here source is
the standard and no formal document is required. If you are in doubt of the
operation merely inspect the final product. The next tier is the industry
standards groups. These groups attempt to bring to fruition a standard in a
hurry that is beneficial to its community of companies that make up its
membership. The power of the membership typically dictates the direction
the standards it works on. Then there is the international standards groups
that deal with the broader audience. The international groups represent the
broadest spectrum of users and to ensure everyone has a say they are very
formal and very time consuming. This is where the IEEE has excelled and I
believe should not compromise its standards of excellence. For the broadest
possible audience I believe IEEE should do more to encourage individuals
and let the companies be represented through those individuals.

Thanks,
 John B.

Phone: 1-845-892-4212
Fax 1-845-892-2066
email jbeatty@us.ibm.com

|---------+---------------------------->
| | "John J. Shields"|
| | <jshields@ieee.or|
| | g> |
| | Sent by: |
| | owner-stds-dasc@e|
| | da.org |
| | |
| | |
| | 07/24/2004 12:08 |
| | AM |
| | Please respond to|
| | stds-dasc |
| | |
|---------+---------------------------->
>-----------------------------------------------------------------------------------------------------------------------------------------------|
  | |
  | To: <stds-dasc@eda.org> |
  | cc: |
  | Subject: RE: Review of DASC membership fees |
  | |
>-----------------------------------------------------------------------------------------------------------------------------------------------|

Thoughtful reply, Bill. Comments below.

From: owner-stds-dasc@eda.org [mailto:owner-stds-dasc@eda.org] On Behalf Of
Hanna, William A
Sent: Friday, July 23, 2004 1:57 PM
To: stds-dasc@eda.org
Subject: RE: Review of DASC membership fees
Importance: High

Hi John:

I don't see the points made by asking the DASC members to pay. DASC average
volunteer is a professional who is working on EDA tools or a use of EDA
tools. Standards benefit the industry that sprung aroung EDA tools, namely
the EDA industry. The EDA industry has to be involved for two important
reasons:

1. Buy In, because if the EDA industry does not buy in, DASC future work
will not be seriously considered; the EDA vendor will develop own de-facto
standards;

2. By introducing new standards and/or standard extensions in a timely
fashion, the EDA industry that supported, or had an ibterest in the
Standard will have more potential for growth. Otherwise they stagnate and
stop to grow or even decline.

I agree that they do and they will buy in. In fact, they are placing a
priority on industry standards via Accellera, where they fund and drive the
results. You
pay to play in Accellera. Some user organization see it worth paying to be
an Accellera stakeholder, too. This is not a regressive step to fallback
to defacto standards from one EDA vendor. It is recognizing the value in
getting consensus faster than the DASC process does. Perhaps that will
result in better tool sets. It has been a wakeup call to the DASC to define
its place EDA standards in the face of Accellera and its own problems( with
money, participation, pace of progress, relevance of work, …).

Once standards organization stop to produce worthwhile extensions, the
vendors will start pushing de-facto standards/extension, etc. This is what
I am referring to, going back to the dark ages of EDA. Because even if the
work of the vendors is good, the lack of universal applicability makes it
difficult to use tools from different vendors, what we here refer to as
Best In-Class.

I believe the vote will swing in favor of the customers who vote with their
pocket book by buying tools. That vote is not merely reactive to
defacto standards. Key customers make coordinated demands of the whole
tool supply chain in order to have a production worthy design
flow. I can agree with you that there is some likelihood of regressive
behavior by EDA vendors. I think the user community (the stakeholders, the
purchasers,
not just some individuals with a technical interest) has to push the
vendors to fund open standards development. Is Accellera the place
or is the DASC or somewhere else. And, since it is your money when you buy
the tools, consider investing or pushing your company
to invest in protecting the standards process.

Otherwise, protect your money as a personal investment in DASC by
providing/fostering budget oversight. Don’t let the DASC leadership
price you out of a role you personally want to play.

People like myself who are not employed directly in EDA activities will
stop interacting with the DASC. This already is very evident in the present
membership of the DASC that is for the most part EDA with very little users
(not EDA employed) types of members.

I am very concerned about this, and I wish I knew how to improve it. On
the other hand, I have seen it backfire where some users who do not have
the expertise that goes with being employed in the EDA industry, contribute
misguided requirements (or solutions) that lead to development of features
in EDA tools that have little value or rejection of the “standard” by the
industry leaders. In my final analysis, I want a blend of individuals and
entities from the industry and user community involved. That is why I
support Oz’s suggestion to recognize CAG corporate entities.

 I also want a process that runs more reliably. I know it takes a larger
budget. As an individual, I want to protect my money and improve the
DASC’s effectiveness, so I am willing to pay “a little” more. (Need I say
that I would prefer to pay less and support all initiatives to keep the
cost the same or lower it?) As a startup entity, I am cash poor. I do not
see an important enough stake to spend my money on an entity contribution
yet.

Bill Hanna
      -----Original Message-----
      From: John J. Shields [mailto:jshields@ieee.org]
      Sent: Friday, July 23, 2004 4:30 PM
      To: stds-dasc@eda.org
      Subject: RE: Review of DASC membership fees
      Hi Bill,

      That is awfully dramatic. This is a more mature industry than back
      in the day when vendors
      locked customers to proprietary tools indiscriminately. It is not
      just customers like yourself
      that have excellent institutional memory. There are many
      partnerships between the customer
      base and EDA vendors to get the whole job done. Standards have a
      role where consensus
      over time has more importance than a proprietary choice. It will
      survive and individuals and entities
      from both industry and user organizations will participate.

      Oz has a well-reasoned opinion, whether you disagree with it or just
      his conclusion about user fees.
      I agree with not creating a DASC entity class vs. co-opting the SA
      corporate membership class.

      He is also right in my opinion about all DASC members being
      stakeholders and seeing value
      in that membership. IF my membership goes up as proposed in order to
      demonstrate that
      the stakeholders are doing their best to self-fund the agenda they
      are setting, I believe the
      debate should be agenda and the expected cost of it. I’m fine with
      the agenda, and I believe
      we must tighten the way DASC operates and that proposed budget
      severely
      …because it is my money.

      We should be respectful about the interaction with the treasurer but
      scrutinize the derivation
      of the projected funding. The budget wants to balanced with a
      reasonable uncertainty. No
      deficit spending if at all possible. If we exceed expectations, keep
      a rainy day fund or jump
      on it and spend it J

      Regards,
      John Shields

      From: owner-stds-dasc@eda.org [mailto:owner-stds-dasc@eda.org] On
      Behalf Of Hanna, William A
      Sent: Friday, July 23, 2004 12:27 PM
      To: stds-dasc@eda.org
      Subject: RE: Review of DASC membership fees
      Importance: High

      DASC Team:

      This discussion is leading this volunteer organization to extinction.
      The purest never invented, never developed, and never produced. You
      need the money and the power/influence of the EDA industry. If you
      loose that, then membership will dwindle, product (proposed
      standards/updates) will go down, and no one will be een interested in
      using what you produce. We will go back to before the VHSIC/VHDL
      standards when every vendor of EDA tools had his own product
      supported by internal documentation that was intentionally done to
      keep the other guy away from the unlucky customer they caught in
      their Net of misleading adds and false promises. Lord Have Mercy!

      WAHanna
      William A. (Bill) Hanna
      Boeing SDB Programs
      Boeing Technical Fellow-Advanced Avionics
      MC S500-3100 Phone: 636-925-4802
      St. Louis, MO 63166-0516 Fax: 636-925-3327
      E-mail: william.a.hanna@boeing.com
            -----Original Message-----
            From: Oz Levia [mailto:Oz.Levia@synopsys.com]
            Sent: Friday, July 23, 2004 12:24 PM
            To: stds-dasc@eda.org
            Cc: stds-dasc-sc@eda.org
            Subject: RE: Review of DASC membership fees
            Evan, All,

            On a light note, I am impressed with the attempts to figure out
            the intent and motives. If some of us worked at the right
            profession the US security would be guarantied :)

            On a lesser lighter note: there is no conspiracy. Peter's
            suggested fee increase and entity membership format and the
            'budget' I provided are not orchestrated to support each other.
            Also, DASC membership is what it is: a FACT, not a 'fact'. I
            did not make things up. If you do not trust my data go look at
            the membership roster on the website.

            Seriously now:

            I think entity based working group and ballots are very useful.
            That is the best way to take business interest into
            consideration when a standard is created. At the same time
            individuals are essential mix of the technology of standards.
            Technical experts are required to ensure a standard is feasible
            and implementable.

            I also think that DASC does need a realistic budget. Is it $45K
            or not? I agree that it is debatable but $0 is not the right
            number. There are costs and it is unfair to ask some one else
            to bare the cost just because some of us don't want to. I think
            EVERY participant in DASC derives a direct or indirect value
            from his or her membership. If they tell you otherwise they are
            not being honest with themselves. I think the question to be
            asked is "what value?"

             Another point (some what disjoint) is that, in my opinion,
            while DASC should support entity participation and ballot, we
            don't need to have an entity membership class. I think doing so
            now will only put us in competition with SA corporate
            membership. I would suggest that we co-opt the entity
            membership of SA to our benefit and allow any and all corporate
            entity members to participate and ballot DASC sponsored PARs.

            In my view DASC has a value: it is a group of individuals that
            are knowledgeable about EDA and standards. We should capitalize
            on this strength.

            Proposal:
            Keep membership in DASC limited to individuals. Increase
            individual fees (annual) to the range of $300-$500. We can
            expect the number of participants to drop by at lease a 1/3
            (70-110) or more. Even at the low end of the scale, DASC
            membership dues will amount to some $20K a year. While this is
            not in line with the ‘budget’, I think we will have more
            credibility asking for help (meeting rooms, equipment, etc)
            when we have taken some steps to account for our real
            expenditures. I would also suggest other classes of membership:
            5 year membership at 30% discount and life membership capped at
            $5000. DASC should have provisions to allow for membership at
            reduced cost for individuals that need such help.

            At the same time, we should allow DASC to support (sponsor) WG
            that are entity XOR individually balloted provided that
            entities are members of SC corporate.

            -Oz.

            -----Original Message-----
            From: owner-stds-dasc@eda.org [mailto:owner-stds-dasc@eda.org]
            On Behalf Of Evan Lavelle
            Sent: Friday, July 23, 2004 2:02 AM
            To: stds-dasc@eda.org
            Subject: Re: Review of DASC membership fees

            Oz, thanks for the figures.

            (1) Your budget assumes:

            Corporations: ~16
            Over 1B: 9
            Over 100M: 3
            Over 10M 4
            Individuals: ~45

            Even with these assumptions, and individuals paying $200, you
            only get
            $34K, not $45K. With individuals paying $40, you only get $27K.

            (2) Who are the 9 companies with revenues over $1B? The entire
            EDA
            industry is only worth $4B, and only *2* companies have
            revenues at
            about $1B. Your potential revenues, using Peter's suggested
            subscriptions, seem to me to be *way* out.

            (3) You make the point (at length) that DASC is dominated by
            tool
            providers, and this 'fact' is presumably used to justify the
            proposed
            fee structure. However, this is basically wrong; it's not that
            simple.
            You only name 4 providers: the top 3 and Verisity. However,
            the
            presentation doesn't take into account that the 54 Verisity
            members are
            a single-interest group: they have joined as individuals, to
            get 1647
            through. If they'd started a year later, they'd have gone
            through on the
            CAG, and we'd have 1 or 2 Verisity members, not 54. If you
            exclude
            Verisity, you get a much clearer picture, which indicates to me
            that
            DASC is essentially individual-driven: Synopsys 14, Cadence 17,
            Mentor
            8, other vendors 16, the rest of us 40.

            (4) Not your area, I know, but nobody has yet, after what seems
            to be an
            eternity of discussions, made a business case for entity
            membership. Is
            anyone even going to try? As I said in my last mail, it's
            completely
            pointless having this discussion until that case has been made
            and
            accepted. If the DASC can make that case, then you can charge
            the
            providers whatever you want.

            Evan
Received on Mon Jul 26 10:19:04 2004

This archive was generated by hypermail 2.1.8 : Mon Jul 26 2004 - 10:19:36 PDT